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The Business of Sport

Nov 20, 2025

From having Olympic Games accreditation at the age of just 4, to leading one of the world's biggest broadcast operations, Ursula Romero has a fantastic story to tell.

The daughter of early pioneers in major event broadcasting, Ursula is the CEO of ISB, International Sports Broadcasting. With over 20 years experience...


Nov 12, 2025

Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollars worth of deals and sold his first sponsorship package at the age of just sixteen!

He worked alongside all of the great...